January 26, 2006
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THURSDAY WHATEVERProduct Red
That Bono – he is one Activist Dude. Showing up at the World Economic Forum in Davos, he launched this new attack on AIDS in Africa by lining up some heavyweight corporations to use the color red in upcoming sales of their stuff. These include American Express, which will donate a percentage of its sales on the new AmexCo Red Card; Gap and Giorgio Armani with Converse tennies, T-shirts, sunglasses, and credit cards; oh, and just maybe a red Apple computer. The Money Bigs like it because it’s practically free advertising with Bono behind it. Here’s the stats as of the end of 2005: 40.3 million people worldwide living with HIV/AIDS – 1.2 milion of those were in this country and 25.8 million in Sub-Saharan Africa, which willl give you some idea why every time you hear some world leader type heading up a fundraiser it’s usually with that part of the world in mind. Here’s a few more statistics:
1. More than 25 million people have died of AIDS since 1981.
2. Africa has 12 million AIDS orphans.
3. By December 2005 women accounted for 46% of all adults living with HIV worldwide, and for 57% in sub-Saharan Africa.
4. Young people (15-24 years old) account for half of all new HIV infections worldwide – more than 6,000 become infected with HIV every day.
5. Of the 6.5 million people in developing and transitional countries who need life-saving AIDS drugs, only 1 million are receiving them.It’s weird but I hardly ever hear much at the local level any more about this devastating disease. I’ve personally only watched one friend die from it and that was years ago. Obviously, the big drug companies are doing their share to hold back the solution. Just for today, Bono rocks.
Deep Thought: “When I heard that trees grow a new “ring” for each year they live, I thought, we humans are kind of like that: we grow a new layer of skin each year, and after many years we are thick and unwieldy from all our skin layers. “
Today I am grateful for: Dirt
Guess the Movie: “Jeesh, all Bolivia can’t look like this.” “How do you know? This might be the garden spot of the whole country. People may travel hundreds of miles just to get to this spot where we’re standing now. This might be the Atlantic City, New Jersey of all Bolivia for all you know.” Answer: Butch Cassidy and the Sundance Kid, 1969.
Winner: dangerdan.
Bono launches Red with iconic brands to help fight Aids
by Julia Pearlman Brand Republic 26 Jan 2006
LONDON – U2 frontman Bono has launched Product Red, a new worldwide brand, supported by American Express, Converse, Gap and Giorgio Armani, to raise funds in the fight against HIV and Aids in Africa. (Rest of article here.)
Comments (13)
Why are you grateful for dirt I just have to know. Judi
Without it we wouldn’t have anything to stand on?
Hey, I think Bono rocks everyday.
I had two friends, a gay couple, who died from AIDS. I’m glad to hear GAP is in on it since child works for them.
red is a much better color than pink.
AIDS is still here…we have just become desensitized to it…much like everything else horrid in this world…good to know not everyone is turned off like the masses! You go, Bono!
Bono Rocks and so do your post. Glad somebody is monitoring the world for me. I am too lazy or too tired, I am not sure which. I was wondering about the dirt, also, and then … you are right, where we would stand? Brillant.
thanks. if u wanna see more. http://www.xanga.com/hairsonmychest
Butch Cassidy for sure! Good job.
That’s why we get heavier with age….it is all of our layers.
thanks
As usual, I knew Butch Cassidy but was too late. Sigh. I can never win this game. That red Amex is fine looking. I like red. I love Bono. Have a great day!
In the early part of the decade, they predicted 10 million AIDS orhpans by the end of the decade and here we are in the middle and it’s already surpassed that with half the decade left. Ouch.